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Protecting your personal information

From May 2018 the Law governing data protection and its use became more personal for the benefit and protection of individuals and to allow them more control.

To this end the General Data Protection Regulation came into force.  This aims, amongst other things, to provide more transparency and openness by organisations holding personal data.  The following summarises in general terms what data Argent of London holds, why we hold it and what we do with it.

In general terms our approach can be summarised by our Privacy Promise:
• To keep your data safe and private.
• Not to sell or pass on your data.
• To give you ways to manage and review your marketing choices at any time.

From where do we collect personal information?

Argent may collect personal information about you from any of these sources:

Data you give to us:
• When you ask for information about our products and services
• When you talk to us on the phone, in our office or at an event
• When you use our website
• When you place an order
• In emails and letters
• If you take part in our competitions or promotions.

Data we collect when you use our services. This includes the amount, frequency, type, location, origin and recipients:
• Payment and transaction data.
• Profile and usage data. This includes the profile you create to identify yourself when you connect to our internet, mobile and telephone services. It also includes other data about how you use those services. We gather this data from devices you use to connect to those services, such as computers and mobile phones, using cookies and other internet tracking software.

Data from third parties we work with:
• Companies/individuals that introduce you to us
• Financial advisers
• Card payment providers
• Credit reference agencies
• Social networks
• Fraud prevention agencies
• Website service providers
• Public information sources
• Loyalty scheme operators
• Consultants working on our behalf

As well as our Privacy Promise, your privacy is protected by law. This section explains how that works.

Data Protection law says that we are allowed to use personal information only if we have a proper reason to do so. This includes sharing it outside Argent of London. The law says we must have one or more of these reasons:
• To fulfil a contract/order we have with you
• When it is our legal duty
• When it is in our legitimate interest
• When you consent to it.
A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not go unfairly against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is.